Abstract
This study examined the influence of Kaizen skills, amotivation, and integrated regulation on employees’ intention to stay in Vietnam’s food and beverage (F&B) industry, a sector marked by high turnover rates. A cross-sectional design with convenience sampling was employed to survey 123 F&B employees in southern Vietnam. Data were collected via Google Forms and in-person interviews. Scales measuring Kaizen skills, motivation, and intention to stay were adapted and validated for use. Multiple regression analysis revealed that Kaizen skills (β = 0.277, p = 0.001) and integrated regulation (β = 0.411, p < 0.001) significantly predicted a higher intent to stay, while amotivation negatively predicted retention (β = -0.294, p = 0.002). Educational level and work type also influenced the intent to stay. The findings underscore the importance of intrinsic and extrinsic motivational factors in employee retention. Kaizen-based training, meaningful work, and alignment with personal values play key roles in fostering long-term commitment. F&B organizations should integrate Kaizen principles into training, support employee development, and align roles with individual values to reduce turnover and enhance retention.