Abstract
This study aims to examine the influence of green financial literacy, green financial well-being, and green financial education on greenpreneur intention among Malaysian youth within the High-Growth High-Value (HGHV) energy transition sector, addressing a critical gap in sustainability and entrepreneurship literature. Grounded in the Theory of Planned Behavior and supported by the Dynamic Capability Theory and the Natural Resource-Based View, the study integrates green financial attitude, behavior, and knowledge into a comprehensive framework to explain youths’ intentions to engage in green entrepreneurship. A quantitative, cross-sectional design was employed, with data collected from undergraduate students enrolled in energy transition and business-related programs at Malaysian higher education institutions. The data were analyzed using partial least squares–structural equation modeling (PLS-SEM) to assess the proposed relationships and model robustness. The findings indicate that green financial literacy significantly and positively predicts greenpreneur intention among youth. Additionally, green financial well-being strengthens this relationship by enhancing financial confidence and resilience, while green financial education further reinforces the effect by equipping youth with relevant sustainability-oriented financial competencies. These results highlight the importance of financial capability and educational support in fostering sustainable entrepreneurial intentions. In practical terms, the study underscores the need for universities to embed green finance components into entrepreneurship curricula, promote experiential learning related to sustainable business models, and enhance students’ financial well-being. Policymakers are encouraged to strengthen youth-focused green finance initiatives, funding incentives, and capacity-building programs to support Malaysia’s National Energy Transition Roadmap and HGHV development agenda. Furthermore, the study offers insights applicable to other emerging economies pursuing sustainable energy transitions.