Abstract
The banking sector is one of the most significant sectors of an economy, where decision-making is complex. The current research focuses on the psychology of bankers, specifically cognitive dissonance in the face of problems such as technical improvements, target pressures, and financial goals. Using SmartPLS and a sample of 240 banking employees from HDFC Bank in India, the study examines how employees navigate contradictory perceptions of banking operations. This research employs simple random sampling and quantitative analysis. The study explores solutions for addressing cognitive dissonance, including achieving a work-life balance, employing cognitive strategies, and influencing others' perceptions of the issue. It investigates how cognitive dissonance impacts judgment, productivity, and employee well-being, with a focus on job satisfaction, organizational culture, and market pressures. The findings offer valuable insights for financial organizations seeking to enhance employee satisfaction, mitigate cognitive dissonance, and foster a healthy workplace in a culturally diverse environment. Recommendations include strategic interventions, personnel training, and compliance with industrial standards. This study contributes to the organizational psychology discourse in banking by increasing awareness of cognitive dissonance and its implications for banking professionals on a large scale. It bridges the theoretical understanding of employee well-being and organizational efficiency and aims to improve the banking sector's decision-making process within a culturally diverse environment.