Abstract
New energy vehicles are being paid unprecedented attention by governments, manufacturers and consumers for their environmentally friendly features. However, the high attention has not turned into a large demand. Even with the support from the government, the sales of new energy vehicles remain far from acceptable. The disappointing performance of the new energy vehicles concerns the domestic automakers that desire to implement the new energy strategy. Starting from the consumers’ decision, this paper gives an economic analysis of the influencing factors of purchasing the new energy cars. Given the temporarily unchangeable infrastructure and environment, this paper provides some product portfolio under the current resource. Finally, referring to the influencing factors once more, we give the domestic automakers some suggestions to play up strengths and avoid weaknesses.