Abstract
Media plays an important role in every field in all over the world, government, Political parties and other organizations use media for there own will. After intervention in Swat, Taliban started use of media and designed a special media strategy. Taliban created panic via radio channels and local media and moulding people opinion against government. In Swat, many journalists sacrificed their lives while rendering their professional duties. Five journalists were killed during three years time in Swat. Some highlighted civilian casualties in Swat when military operation started they were declared Taliban sympathizers and were harassed by military and by Taliban also. Media was powerful tool for both sides and they tried to achieve their goals through this technology. During militancy in Swat, Taliban Commander Fazlullah used FM radio technology for preaching. He also warned the inhabitants of the area not to talk against Taliban and motivated them to support Taliban. He was commonly known by radio mullah and during his speech he used harsh words against the government of Pakistan and Pak Army.