Abstract
The present research concentrates to explore the cultural factors effecting entrepreneurial behavior. Main research question was to study the impact of culture on entrepreneurial behavior. Besides this, the researcher also examined the role of family, peer group and education in developing entrepreneurial behavior. The universe for the present study consisted of all enterprises registered with Trade of Chamber and Commerce (Multan). Five entrepreneurs were selected for interview through convenient sampling. In depth interview method was used for data collection. The data thus collected, were analyzed using critical analysis procedure. From the analysis it was concluded that culture has stronger impact on developing entrepreneurial behaviour i.e. Family and friends, play a strong role as source for developing entrepreneurial behaviour. Their moral and financial support helps entrepreneur to take risks and inculcate new ideas in their business. It is recommended that entrepreneurial education should be included at all educational level which develop entrepreneurial intention and can contribute in socio-economic development of entrepreneur as well as the country.