The Effects of Logistics Leverage in Marketing Systems

Abstract

An effective logistics system when incorporated into marketing can strengthen its operations and further give the firm a competitive edge. To design a marketing system which must maintain its market share, a firm must consider the effects of logistics and how its integration into marketing can produce several points of leverage. It is the purpose of this paper to highlight the leverage points available in any logistics units and to further analyze how marketing managers can work in sync with logistics managers to effectively utilize the points of leverage to gain competitive advantage in their industry.