Abstract
This paper reports the findings of Sindh journalists in Pakistan about the news media role conceptions. The media role perceptions developed by journalists are considered very important; because they suggest and provide insights about the environment surrounding the journalists. For that purpose a cross-sectional survey of journalists in Sindh province, Pakistan was conducted. The data was gathered through a questionnaire, and the sample was selected by following a purposive and an opportunistic technique. The data was collected on a 13-item scale; it was then factor analyzed. In result, the Sindh journalists were found have nursed three media role conceptions. Accordingly, they wished media provide and analyze information, do public advocacy, disseminate political awareness, and play role in national development.