Abstract
The advancements in manufacturing technologies and escalating competition in the market place require firms to constantly review and modify their strategy and the way they operate in order to survive and sustain their market positions. For manufacturing firms, adoption of more advanced manufacturing techniques such as integrated manufacturing practices (IMP) are vital for these firms to remain competitive. The implementation of these manufacturing practices may also relate to the business strategy adopted by the firm. Each organisation may adopt a different business strategy depending on the nature of business and the industry within which it operates. This study aims to investigate the relationship between business strategy and the use of IMP. The results of both survey and interviews of Malaysian manufacturing firms reveal that the relationship between prospector and the use of IMP is positive and significant, which provides evidence that prospector is the most appropriate strategy to be employed in advanced manufacturing environment adopting IMP.