Abstract
The awareness of a tourism destination and establishment of a destination image are often the result of a long range of information resources on a place and its people in which the efforts of organizations related to destination management is a part of the resources. This paper aims to propose a conceptual model to understand the mechanism of affective information sources on formation of destination image in the mind of tourists and consequently, travel intention. This study is descriptive-analytical in terms of method which employed document studies. That is, it reviews theoretical background and related research conducted in various countries and then would propose a model to understand the dynamics of tourism industry.
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