Abstract
This study aims at investigating student attitudinal change towards social research during a semester of five months as a result of participation in the social research course. Sample of this study was comprised of 11 students of the MS Career Counselling & Education Program at the National University of Sciences and Technology and data was solicited at four different stages. Information related to student attitude towards social research was collected through a repeated design and information on personality characteristics was collected once. Though the assessment sought from a group of students does not show statistically significant findings, analyses of individual cases shows meaningful findings. Comparison of personality characteristics and academic performance of the students who scored high versus low on Attitude towards Social Research Scale indicate the importance of conscientiousness, extraversion and openness. Factors such as instructional quality, student personality characteristics, expectations and educational background were found as crucial for further in-depth exploration in this area. This study provides initial paradigm for the epistemology of attitudinal change towards social research.