Abstract
Newspapers are getting less popular due to the introduction of new media technology, where readers can access news for free. Better approach is needed to face the current challenges posed by the new media technology. This paper discusses how technology can be adopted to sustain newspaper publication in the digital age of communication particularly in Nigeria. This paper confirms that the major challenge for Nigerian newspapers is how to utilize new technology and discover ways to make their online product popular. Technological advances are both a challenge and expedient for the future survival of print newspapers in Nigeria. Newspaper owners who recognize the adaption of technology would survive in the digital age of communication. This survival can better be achieved by maintaining both print and online-based publications.