Abstract
This study explored the relationship between aspects of the logistics image of an outsourcing client and the service value of air cargo logistics providers (ACLPs). Given the range of client groups served by the electronics industry in Taiwan, we focused on telecommunication industries to analyze the correlation between the service value of ACLPs and the logistics image of telecommunication clients. The research subjects in this study were actual outsourcing logistics decision makers in the telecommunications industry of Taiwan, where 197 questionnaires were successfully completed. The research findings were as follows. (1) Logistics image and service value had a significant correlation. (2) The telecommunications industry management patterns differed in terms of the weight given to each service value of ACLP. (3) The telecommunication industry management patterns differed in the level of after-service received from ACLPs, which was affected by the logistics image. According to this empirical study, the logistics image and ACLP service value had a significant correlation. In addition, the different telecommunication industrial patterns in Taiwan were characterized by variations in service value and their relative focus, which affected the logistics image.