Abstract
The 4th Industrial Revolution (4IR) focuses on human capital growth in educational settings. This leads to the demand for educators who can bring creative temperaments to English Language teaching as mentioned in the National Education Blueprint (NEP) and Integrated Curriculum for Secondary School (KSSM) in line with the 21st Century Teaching and Learning philosophy. Despite a pool of pedagogical tools and ideas available to teach writing creatively, some teachers still lack creativity skills and knowledge to adopt, integrate, and apply teaching strategies to boost students’ interest and writing skills. A preliminary qualitative study was conducted among 4 ESL participants in secondary schools in Selangor to assist in the analysis phase of the actual module development project. The main objective of this study was to describe the challenges faced by teachers to teach writing creatively. Data collected through semi-structured interviews and observations resulted in a strategic solution to generate creative pedagogies to suit the current academic setting. This study concludes that a module should be designed and developed with a puddle of suggestions on creative teaching strategies to be used in multi-levels. It also implies that students will be able to take their own authority in writing, thereafter. Besides, a set of criteria should be set to evaluate creative teaching by the educational authorities as a form of guideline to the teachers.